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This proposal was not selected because:

Dear Sir or Madam,

In response to your email dated July 1 regarding the subject mentioned in the subject line, which we have given our full attention to, we are providing you with the following information.

For many years, the City has been exploring ways to reduce the impact of advertising on public spaces and to align it with principles of sustainability. It has seized every opportunity to establish, in compliance with current legislation, principles of sustainability regarding outdoor advertising.

The citywide billboard network also provides billboards for the following services:

— free cultural poster displays, with more than 570 poster networks annually benefiting cultural institutions supported by the City (museums, theaters, musical institutions, dance companies, and various cultural events);

— free posting of road safety campaigns managed by the Police Department;

— the promotion of prevention campaigns on behalf of the Urban Cleanliness Department;

— the dissemination of the City’s communication campaigns aimed at the public;

— promoting sporting events and local clubs.

It should also be noted that the space dedicated to private advertising is substantial in Lausanne, with private property owners accounting for nearly 20% of the advertising space visible from public areas. Added to this are the properties of the SBB, m1, and m2, where the density of advertising space makes them highly visible. The City therefore has no authority to refuse the installation of advertising structures on private property that are visible from public spaces, provided they comply with the Vaud Law on Advertising and the city’s advertising policy.

We hope you find this information useful. Sincerely, 

A City Without Advertising Posters

Avatar: Thierry Thierry

Not selected

1. Context:

The current economy is based on the goal of maximum growth. However, since the planet’s resources are finite, our economy is not sustainable. It will inevitably reach a peak before being forced to contract. It is possible to delay this outcome and limit its impacts by preparing today. We must control economic growth and steer it toward sustainable activities. We must move away from overconsumption and the promotion of an unsustainable and destructive economy.

More than 67% of Lausanne residents approved the CO2 Act in the recent referendum. However, gasoline-powered cars, air travel, and meat—which are promoted through public advertisements—are completely incompatible with Switzerland’s commitments to reduce CO2 emissions. We, the residents of Lausanne, no longer want these posters.

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2. Proposal:

I propose that all advertising spaces owned by the City of Lausanne be either removed or reserved for the promotion of sustainable products (in the conceptual sense).

The vacated spaces could even be replaced by trees or green walls.

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3. Motivation:

A city without advertising posters is possible, desirable, and environmentally friendly. (https://www.cipra.org/fr/nouveautes/grenoble-remplace-les-panneaux-publicitaires-par-des-arbres)

The city of tomorrow IS free of advertising posters. Lausanne can be at the forefront.

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