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This proposal was selected because:

Mom Walks: An initiative to combat postpartum loneliness among mothers

Avatar: MomFlow MomFlow

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Short Description
MomFlow is a Lausanne-based initiative that aims to combat loneliness and isolation among postpartum mothers by organizing free monthly activities that foster connections and lasting friendships (Mom Walks).
Target Audience
Postpartum mothers and pregnant women
Your Project in Detail
90% of postpartum mothers feel lonely or isolated (British Red Cross). One young postpartum mother takes her own life every three weeks—that’s 17 each year (according to the 7th report of the Confidential National Survey on Maternal Deaths). This tragedy is the leading cause of maternal mortality in the year following childbirth. Our initiative addresses a real need. Our mission is to break the cycle of loneliness and isolation among mothers who have recently given birth. Our vision is for all mothers in Lausanne to feel fulfilled, supported, and to have fellow mothers as friends in their neighborhoods so they can integrate into and participate in Lausanne life. Because when a mom is doing well, the whole family is doing well. Since May 2025, thanks to our volunteers, we have been organizing get-togethers for moms in various parks and neighborhoods throughout Lausanne (stroller walks). We also have WhatsApp groups to encourage mutual support, socializing, and discussions among moms in the same neighborhood. More than 270 mothers in Lausanne participate in our various activities. Here are the concrete actions we plan to take in 2026: - establish the association (transition from an initiative to a formal association) - distribute flyers to all birthing facilities in Lausanne (CHUV, clinics, birthing centers) - put up posters in maternity wards, maternal and child health centers (CMS), pediatric departments, gynecologists’ offices, midwives’ offices, and any other places that welcome mothers - Targeted digital advertising (paid) to reach mothers in Lausanne. We need financial support to establish the association and raise widespread awareness among mothers in Lausanne so that every mother has the opportunity to experience a fulfilling and peaceful postpartum period thanks to the support of other mothers.
Location
Lausanne
Planned Timeline
January through December 2026
Total Project Budget
Establishment of the association (administrative procedures, opening a bank account, insurance, digital tools, etc.) 600 CHF
Print communications (graphic design, copywriting, roll-up banners for events, flyers, posters) 1,700 CHF
Digital communication (website, social media content creation, digital advertising targeting mothers in Lausanne) 2,000 CHF
Organization of a community market (sale and/or swap) with a welcome drink 600 CHF
Reimbursement for volunteers’ travel expenses (Lausanne public transit) 90 CHF
Total: 4,990 CHF
Amount requested from the Lausanne Family Office (BLF)
4,000
Project partners
No financial partners, but healthcare professionals (midwives, pediatricians, etc.) support us by telling mothers about us.

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